Paying Per Word
Who came up with the idea that MORE text is naturally more expensive then LESS text? Why should writing 10 articles be cheaper than 1 article?
Copywriting Secret: Writing less text usually requires more skill and will take longer than writing a long text.
Look at the back of a book: you need to have a skilled writer to distill the content of a book there in such a way to summarize it without giving everything away making the reader want to buy the book to learn more.
Look at a business slogan like "Just do it." or a book title that consists of only a few words - how much worth is each word right there? €2000 per word? Might still be not reflecting the real value.
Paying per word basically says: all words are equal. It takes the same brain power. Sorry to break the news: it is not.
You might mistake content writers with a translator that offers you to translate "per word".
Be surprised: high-quality translators might charge you per project instead!
Paying A Writer Per Hour
If you have back pain and need a massage you pay 30 minutes? Oh, you need the massage for 1 hour - of course, that will cost you twice as much. Just that creating content does not work like that at all.
Paying a writer per hour just ignores one very essential element of competent and compelling writing: research. Before a writer can write in such a way that the reader actually believes and knows that the author KNOWS WHAT SHE/HE IS WRITING ABOUT there is often quite substantial research to be done.
In case you have not noticed: there is so much online crap that is just such generic blah-blah that does not give you any insights, because... well the author had no clue about what she/he was writing in the first place. It was just text to fill the page and make it look interesting.
Copywriting Secret: It takes much more time to create content as the more complex a topic is, the more research is needed.
The urgency problem: you need this text and content REALLY fast?
Copywriting Secret: Does it takes more talent for a writer to produce High-Quality in a short time? Getting something faster (as in faster shipping) is always more expensive!
Don't fall for the trap that just because you need something faster, that the part of doing research for the content can be done faster as well.
Paying A Writer Via Freelance Platforms
People that do not have a lot of experience and selling their writing services per word or per hour are everywhere on freelance platforms such as upwork.com or god forbid textbroker.com
(Ask for my textbroker scam warning personally: they lure in unknowing authors with false psychological tactics to make them writing almost for free)
Or fiverr.com (yikes) - these people underbid each other and offer their services based on pricing without a measurement of their quality.
Those platforms basically say: all writers are the same, just pick the cheapest - there is no difference.
In the end, you get what you pay for. You might end up asking to rewrite content several times, will be forced to change writers because of low quality and in the end will be paying much more in total compared to hiring a higher-priced professional in the first place.
Copywriting Secret: There are almost no specialized content writers that hang out on those platforms. They are all too busy writing for high-paying clients already.
In case you forgot about one big killer element in freelance sites: they keep usually a very big cut 20–40% often, so what you pay "the writer" never reaches the writing talent and is eaten away in commissions.
Asking A Writer To Work For Free
This is usually associated with above-mentioned freelancer platforms. "Can you provide me with a sample?" or "Please write one free article, before we can work with you." - The correct answer is: No.
Any writer who is not getting paid first, and then delivers high-value-content is doing it the wrong way around.
I personally won't risk my time and writing text and content without prior payment. If a new client is not happy with my work, I will find out what the reason is: then I offer a rewrite or a complete refund of the money and stop working with the other party.
This goes well along with how much value someone's service for yourself. If you think "writing text is no big deal" then you would certainly not understand why you would need to prepay a high-quality professional.